With nights starting to draw in and an autumnal chill in the air, DUSK wanted its range of luxury-for-less bedding to feature on the pages of top interior and lifestyle titles. Keen to attract consumers to dress their bedrooms in style, our events team created a virtual press showcase placing emphasis on relaxing, unwinding and resting with a collection that passed the sleep test.
The DUSK Sleep School invited elite interiors press to a refreshing online event, designed to capture interest, strengthen brand knowledge and create editorial opportunities.
Guests were sent the best night’s sleep in a box – lavender-infused bed shaped biscuits, a silk eye mask, pillow spray, Dreamtime tea, and luxurious DUSK bedlinen. Media dialled into the event virtually, and were greeted with insightful dream interpretations from sleep expert and Sunday Times bestselling author Theresa Cheung, followed by a product showcase from DUSK Head of Design, Farah Arshad.
The autumnal brand presentation unveiled a renewed focus on intricate textures, rich tones with an emphasis layering to create a unique and individual look.
Brand engagement on the night of the event featured across press social channels. In the immediate days afterwards, print titles featured Farah’s expert advice and the collection. Sleep School paved the way for a series of virtual brand showcases – making DUSK synonymous with high quality materials to ensure a comfortable and healthy night’s sleep.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Awakening cost-savvy interiors fans to the joys of luxury bedlinen by making DUSK the brand of dreams.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.