Amazon is the biggest search engine in the world after Google with over 50% of all e-commerce related searches now taking place on the site.
Amazon SEO & PPC can help amplify your brand on the platform and generate sales by getting your products in front of the right people. If you are a brand currently selling on Amazon through Vendor Central or Seller Central, or planning to, we can help manage your sponsored ad campaigns and optimise your product listings.
Our team of Amazon certified search marketers understand the strategies that help get your products retail ready and grow your business on Amazon. We can help you to increase your visibility, reduce your ad spend and increase your returns by applying a data-driven strategy to optimising your campaigns that generates new customers and repeat orders.
If you’re ready to discuss a new Amazon campaign or hand over management of an existing account to an experienced Amazon agency, get in touch today.
Advertising through Amazon allows you to bid on keywords or categories related to your products to achieve maximum visibility in the Amazon search results and conversions. By appearing for the most searched for keywords related to your products you will always be in front of customers at the critical moments of their journey on Amazon.
We can help you navigate Amazon’s advertising platform to deliver targeted Sponsored Product Ads, Sponsored Brand Ads, Sponsored Brand Video Ads and Sponsored Display adverts that achieve maximum return on ad spend while driving down your advertising cost of sale through data led optimisation that focuses on profitability.
Amazon PPC works best in tandem with organic optimisations to deliver maximum visibility for your products and is the most efficient use of your budget. This strategy ensures you will receive the maximum increase in traffic to your product pages while creating shared learning which can be applied to both channels.
Amazon SEO helps to compliment paid activity on Amazon by driving further visibility and traffic to your product listings pages, and in turn increases sales and your profitability. Having strong organic and PPC sales on Amazon also helps support your listings rank.
We can optimise your product listings pages on Amazon for maximum visibility, matching target keywords to your customer journey and intent to create the ideal on-page experience that helps drive conversions.
We begin by conducting a full audit of your Amazon product listings, Content and Brand store to identify new opportunities, borrowing insights from competitors and in-depth keyword research for your niche. We then apply our learnings to create keyword rich copy and creative assets to increase your visibility in Amazon’s search results and encourage customers to convert on your products.
Global eye care giant Bausch & Lomb enlisted the support of tigerbond in relaunching their Artelac eye drop product range to consumer audiences. tigerbond was tasked with developing and implementing an impactful multi-channel launch campaign to drive consumer awareness of Artelac, whilst positively disrupting the category and driving sales.
The tigerbond approach to a successful Amazon marketing strategy combines your objectives with our tried-and-tested methods ofcontent optimisation and media activation built on years of delivering effective SEO and PPC campaigns. We are relentless in our efforts to build and maintain the best possible Amazon experience for our clients.
We can analyse either your existing Vendor Central or Seller Central Amazon account to help assess your brand’s existing performance, establish your ideal strategy and identify quick wins. We also assess your current product listings pages to establish your position against your competitors and analyse how your current listings can be improved.
The data we gather on your account helps to inform how we might optimise your product listings pages, create new advertising assets, restructure your ad account and decide on the best use of Amazon ad formats to help achieve your objectives.
If you’re not currently selling on Amazon, we can help establish you on the platform and help you build the best possible product listings pages along with an advertising strategy that helps grow your brand’s presence from the very beginning.
Our holistic approach to Amazon marketing blends paid and organic activity on the platform as this helps to maximise the visibility of your products, leading to increased sales and revenue. Using a mix of PPC and SEO is essential for targeting customers at every stage of their Amazon journey from searching for and researching products to engaging with product listings and brand stores. We can create a full funnel strategy that generates new and return customers.
Outside of Amazon, we can also integrate Google PPC to drive traffic to your Amazon Brand store page, helping to generate further customer acquisition and sales. Learning across the different platforms are shared to drive incremental improvements to the campaigns to lower your advertising cost of sale and increase your return on ad spend.
Because Amazon can be as much about raising awareness of your brand as it is about generating sales, we have a design team that can help improve your branding, product packaging and develop creative assets for use on the Amazon platform in product listings pages and your brand store.
We can also create further advertising assets for use in Amazon’s different ad formats including videos for us in Sponsored Brand Video Ads that help to generate a greater level of engagement than standard Sponsored Product Ads alone.
Our in-house creative team work alongside our digital marketing experts to create a brand led experience that delivers clarity of messaging with audience insights that help to increase views of your product on Amazon and generate profitable results.
Paid social media advertising offers highly comprehensive audience targeting options for your brand, utilising creative visuals will allow you to benefit from improved reach, engagements and website traffic.
Discover our search engine optimisation services ranging from on-site, off-site and link building activities which can maximise your search engine visibility.
As Google Partners, our certified Google PPC marketing team can devise strategies that drive revenue and maximise visibility for your business.