Attracting fame and attention for your brand or organisation begins with a robust content marketing strategy. But even the best content can get lost without the right strategy behind it. Our integrated approach to content curation ensures your strategy is multi-channel and audience-first, turbo charged to reach the right customers at the right time and in all the right places.
As an integrated content marketing agency, we are uniquely placed to deliver a commercially focusedstrategy that will cover every base from implementation to evaluation. We take a holistic approach to content marketing that always begins with smart insights and real data. Creative, colourful and engaging content is only valuable if it’s seen by the right people, at the right time in all the right places. So we ensure that we are armed with the analysis, facts, trends and customer behaviours that, combined with digital innovation, powerful storytelling and clever creative, will deliver results that pack a real punch.
Consumers are flooded with content from multiple sources day and night. The creation of regular content is essential but mundane messaging and substandard creative just won’t cut it. Audiences need to be instantly impressed and as search engines grow increasingly sophisticated, they have the same needs, favouring high quality, search-friendly content.
While your content needs to perform technically it doesn’t mean you have to sacrifice on creative delivery. Our content team, many of them PRs and former journalists, carefully craft your story to curate an authentic SEO-focused content plan that grabs attention, maintains interest, sparks engagement and drives action.
Our content and creative teams work in partnership to breathe life and energy into your content plan and ensure it’s visually engaging as well as informative and interesting to your target audiences. We mastermind stand-out creative campaigns that will not only help with link building and search engine scoring but will also cut through in an over-saturated marketplace, bringing your campaigns to life. We put in place a range of tactics to deliver including a blend of strong messaging, high impact design and imagery, motion graphics, infographics and video. In curating content with a difference, we will also consider working with ambassadors and influencers to provide content completely unique to you and give you a targeted route to reaching your desired audiences.
Knowing how, where and when to land your content is the final critical piece in the jigsaw. We bring together our PR, digital, social and web expertise to ensure that your fabulous new content is maximised on every channel, measuring up on media, sharing on social and winning on the web. We constantly analyse and review the performance of your content throughout the duration of your campaigns, too, rather than waiting until they’re over. This allows us to fine tune our strategy as we go and ultimately, maximise your ROI.
Our PR teams have expertise in generating creative news hooks which secures coverage in both online and offline outlets.