Sustainable lifestyle and healthy eating campaigner Hugh Fernley-Whittingstall joined forces with a team of expert alchemists at Equinox to create four new flavours of authentic, raw, organic Kombucha. With health at the forefront of consumers’ minds during the pandemic – and demand for Kombucha continuing to surge – the company wanted to generate exposure, develop its customer base, and ultimately drive sales.
Our consumer and trade PR teams developed a dedicated proactive and reactive press office and social strategy to successfully celebrate the launch the unique range of products in an increasingly competitive marketplace.
With a series of engaging features, topical press releases and sampling opportunities, product placement was secured in popular national media titles, showcasing the range to a mass market.
Devising creative ways to reach media – such as tapping into national days and seasonal hooks including Stoptober and Veganuary – we raised awareness of the importance of drinking sustainably, and our content was well received by top media contacts.
Developing key health and lifestyle influencer relations and delivering gifting opportunities throughout the campaign helped to generate a buzz for the brand, further increasing brand engagement across social platforms.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Awakening cost-savvy interiors fans to the joys of luxury bedlinen by making DUSK the brand of dreams.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Showcasing La Redoute’s eCommerce platform with an edit of expertly styled room sets.