Transform Hospital Group turned to us for a consumer and corporate PR strategy to bolster the Group’s reputation among peers, industry bodies and consumers. A key challenge was to break the stigma of bariatric surgery and highlight it as a key option for those living with obesity, positioning THG as leaders in the field. We brought the positive impact that bariatric procedures can have to life through a considered series of patient stories, ambassador partnerships and insightful creative content.
Nothing showed positive change in action quite like our partnership with TOWIE’s James ‘Arg’ Argent. After undergoing weight loss surgery following years of yo-yo dieting and a hitting a dangerously high BMI, we recruited him as an ambassador to share his weight loss journey.
Arg captured the hearts of the nation with his candid account of his history, surgery, recovery and inspirational weight loss, all managed through a careful programme of media appearances, interviews and social content
Arg shared his story through the likes of Good Morning Britain, Loose Women, Steph’s Packed Lunch, BBC Radio Five Live, Mail Online and OK!, not to mention hisown high profile Instagram account. The impact was so great, THG coined the phrase ‘The Arg Effect’.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Awakening cost-savvy interiors fans to the joys of luxury bedlinen by making DUSK the brand of dreams.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.