La Redoute stands for French style that is accessible to all – a chic aesthetic with a bold dash of je ne sais quoi. When the home became our entire world during lockdown, the e-commerce retailer wanted to weave new bonds with consumers. How could content inspired by the art of living bring a splash of joy to their bottom line?
Our lifestyle team carefully curated an online magazine selecting respected interiors gurus to advise on how to elevate the home.
We thought inclusively about all types of home shoppers from renters to renovators and everything in between.
The inspiration hub touched on real lives and everyday solutions. Mo Hussen tutored plant lovers on how to bring the outside in. Whilst @dougs.digs imparted her own brand of boho, scandi and neutral interiors with advice on open plan living.
The hub also featured IGTV ‘In Conversation’ on the Joys of Renting and a through-the-keyhole interview with @mad.about.the.house Kate Watson-Smyth.
Our editorial team planned an engaging mix of written features, video content and imagery that was also used for PR, social media, site breakzones and email marketing. Shoppable content and inspirational ideas underpinned everything leading to higher basket spend, increased dwell time and brand engagement.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Awakening cost-savvy interiors fans to the joys of luxury bedlinen by making DUSK the brand of dreams.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.