We worked closely with Sorbafreeze to define their target audiences and key business verticals, which resulted in us creating a multi-faceted digital marketing strategy focusing on SEO and Google PPC & Display advertising. The activity aimed to engage B2B prospects with tailored messaging from awareness through to conversion and loyalty.
Our targeted B2B strategy and proactive optimisations generated strong commercial results. PPC drove 670K impressions and £69,318 in revenue with a strong ROAS of £6.93 in 2020. Organic search optimisations drove a 100% YoY increase in revenue and transactions with £21,744 generated in sales.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.
Showcasing La Redoute’s eCommerce platform with an edit of expertly styled room sets.