The Trafford Centre is one of the UK’s largest and most recognisable shopping and leisure destinations. However, the closure of non-essential retail over lockdown made an already difficult commercial landscape even harder for tenants.
Amid the backdrop of high street closures and widespread uncertainty, The Trafford Centre’s leasing team remained resilient and, bucking the trend across the sector, had a long list of brand-new retailer launches to celebrate.
Our job was to support the leasing team’s pipeline – targeting growing sectors and brands – while countering the generally downbeat sentiment in the wider news agenda, by communicating all of the exciting brands set to launch in the centre.
Coinciding with the Government’s lockdown restrictions and wraparound support for business, our PR team worked closely with the client, carefully curating a series of announcements to emphasise the significance of the live events industry on Britain’s cultural export and Production Park’s role within it.
From interview placements to long-form features, our editorial team crafted a mix of written content, to ensure a steady drumbeat of announcements were being communicated to Production Park’s key audiences both regionally and across the UK.
We achieved coverage in features across regional business titles, including the Yorkshire Post, The Business Desk and Business Insider, and secure national interviews with the likes of BBC Radio 4.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Awakening cost-savvy interiors fans to the joys of luxury bedlinen by making DUSK the brand of dreams.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.