As demand for cosmetic surgery, weight loss surgery and medical aesthetics continues to grow, how could PR and influencer marketing show that the right procedures, carried out by the right provider, can empower patients to feel more confident?
We worked with Transform Hospital Group to bring the patient experience to life, through an impactful series of patient stories, influencer partnerships and insightful creative content. From reporting on industry trends – like the ‘nobody knows job’ and ‘2021 body’ – to telling the stories of those whose confidence has soared thanks to life-changing procedures, we have celebrated the positive change that the Transform Hospital Group team helps bring about every day.
No project showed positive change in action more than our partnership with TOWIE’s James ‘Arg’ Argent.
After signing up for weight loss surgery following years of yo-yo dieting and a hitting a dangerously high BMI, we recruited him as an ambassador to share his weight loss journey with the world.
James’ story captured the hearts of the nation, with his candid account of his history, surgery, recovery and inspirational weight loss landing on the likes of Good Morning Britain, Loose Women, Steph’s Packed Lunch, BBC Radio Five Live, Mail Online and OK!, not to mention his own high profile Instagram account.
A feel-good community engagement programme designed to drive brand awareness and warmth, brought to life by big name brand ambassadors and deep dive consumer research.
Carecor is a workforce innovator that provides a broad range of employment solutions and staffing services to Canada's healthcare sector. Carecor approached us as their brand presence no longer reflected the core values of the business or successfully communicated their employer value proposition statement. They were in need of a brand identity refresh.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Reviving the fashion collection at Laura Ashley and getting customers to consider as a desirable fashion brand.
Zidac Laboratories is a UK-based manufacturer of personal hygiene products for consumers. 2020 was a big year for the brand, with the demand for their hero product, hand sanitiser, growing by 500,000% overnight! We came on board to help maximise growth opportunities, educate consumers and drive sales.