Award-winning PR and marketing agency, Tigerbond, has announced a new partnership with Owendale Advisory, a specialist AI transformation consultancy, designed to help organisations turn artificial intelligence into meaningful commercial growth.
Bringing together Owendale’s expertise in AI strategy, market intelligence and organisational change with Tigerbond’s strengths in communications, reputation and digital marketing, the partnership will help clients bridge the growing gap between AI capability and business impact.
While many organisations are experimenting with AI tools and technologies, few have a clear strategy for using AI to strengthen brands, businesses and reputations. The partnership aims to address that challenge by helping leaders move beyond experimentation to unlock real commercial impact with a human-centred approach.
The accelerating rise of AI continues to redefine the workforce, with *97% of executives expressing urgency in adopting AI in operations. This new partnership is focused on the integration of AI into marketing and communications through targeted workshops, audits and training.
The partnership will also focus on navigating the rise of Generative Engine Optimisation (GEO), helping brands improve how they are surfaced, understood and cited across AI-powered search and discovery platforms.
Laurna Woods, CEO of Tigerbond, said: “Organisations across every sector are experimenting with AI, but many are struggling to connect those capabilities to real brand impact. This partnership with Owendale is about closing that gap.
“We’re asked every week about what we should do now with AI that will help not only with future discovery but brand growth, so we’re joining up the dots to give clients a framework that separates fact from fiction and into real takeaways that can be implemented today.”
Gary Crawford, Co-Founder of Owendale, said: “AI is not just changing how organisations operate. It is changing how markets move, how customers discover brands, and how businesses create trust and competitive advantage. At Owendale, our role is to help leaders cut through the noise, understand where AI is creating real strategic shifts, and build practical roadmaps for action. Partnering with Tigerbond allows us to connect that intelligence and transformation thinking directly to brand, reputation and growth, helping clients move beyond experimentation and respond with clarity, confidence and commercial intent.”
Through the partnership, the two organisations will collaborate on strategic advisory services including AI market intelligence insights and transformation roadmaps to personalised training and events designed to explore the evolving relationship between AI, brand and business growth.
The alliance forms part of Tigerbond’s broader commitment to helping clients navigate the changing digital and AI landscape.
*Source: Slack’s Workforce Index
About Tigerbond
Tigerbond is an independent, full-service PR, social and digital agency representing major brands including Vue, Specsavers and CALA. In the UK, its footprint spans Glasgow, Leeds, Manchester, Belfast and a London HQ.
About Owendale
Owendale Advisory is an independent AI and intelligence transformation consultancy that helps leaders navigate the opportunities and challenges of the Intelligence Era. Working with senior leadership teams, Owendale supports organisations to rethink strategy, operating models, products and workforce capability to unlock the potential of AI in practical, commercially meaningful ways. Its advisory services span intelligence strategy, leadership mentoring, workforce readiness and AI-enabled product and service transformation.
