How AI and IRL experiences are reshaping retail in 2026
From AI-powered discovery to pop-ups and flagship stores, retail is evolving fast.
Tigerbond’s latest Retail Insights report explores how brands are navigating a new era of retail, where digital discovery and in real life experiences work together.
Tigerbond analysis, search data, sector trends and industry research all examine the resurgence of physical retail, the growing role of AI in brand discovery and the impact of the “halo effect” on customer demand.
From Gymshark and Sephora to Mango and Søstrene Grene, we explore why brands are investing in physical spaces once again and how stores are increasingly being used to build community, strengthen loyalty and drive long-term growth.
Highlights
58%
Of shoppers still discover products in-store.
10.2%
Average brand demand growth for retailers opening stores.
55+
New Mango stores opened across the UK since 2023.
20%
Growth in demand for Sephora UK following continued expansion.
Download the report here!
"Success is no longer about choosing between digital and physical but connecting the two. The brands that win will be those that combine digital visibility with meaningful in-real-life (IRL) experiences,"
Laurna Woods
CEO, Tigerbond
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