Award-winning PR and marketing agency, Tigerbond, announces it has achieved B Corp certification, reinforcing its commitment to making a positive impact on people, communities and the planet.
The company, which has offices across the UK and Canada, joins a global movement of businesses recognised for meeting high standards of social and environmental performance, accountability and transparency.
The internationally recognised accreditation provides independent recognition for businesses that meet rigorous standards across areas including governance, people, community, environmental impact and clients.
For Tigerbond, the accreditation represents an important external validation of the work already taking place across the agency, from supporting its people and contributing to communities to reducing its environmental impact and embedding responsible practices across the business.
The rigorous B Corp process has also enabled Tigerbond to examine its impact across the business, measure its performance and identify further opportunities to improve.
Commenting, Laurna Woods, CEO of Tigerbond, said: “Achieving B Corp certification is a really rewarding moment for everyone at Tigerbond. It’s particularly meaningful to have an accreditation that reflects the culture and ethos we’ve been building as a business for some time.
“B Corp has given us the opportunity to examine our impact, challenge ourselves and identify where we can do more. We want Tigerbond to be a business that has a positive impact on our people, our clients, our communities and the environment, and this certification gives us a framework to keep improving.”
The result reflects the breadth of work already taking place across Tigerbond, from its commitment to sustainability and environmental responsibility to supporting its people, giving back to communities and embedding responsible practices across the business.
News of the certification has also been welcomed by Tigerbond’s clients, reflecting a growing shared focus on responsible business, sustainability and the positive impact organisations can have on their people, communities and the environment.
It follows the dedication of Tigerbond’s Green Team led by Co-founder Elspeth Brown and Senior Operations & People Manager, Anne Marie McDonnell, as well as the finance team and colleagues across the business.
Elspeth Brown, Co-founder of Tigerbond, said: “B Corp certification is a hugely important milestone for Tigerbond and reflects our long-standing belief that we should use our influence and expertise to make a positive difference.
“As an agency, we help brands win communities, so it’s important that we hold ourselves to the same standard. We’re incredibly proud of the team for reaching this point and excited about using the certification as a framework to continue improving and increasing our positive impact.”
About Tigerbond
Tigerbond is an independent, full-service PR, social and digital agency representing major brands including Vue, Specsavers and CALA. In the UK, its footprint spans Glasgow, Leeds, Manchester, Belfast and a London HQ.
