2026: AI Shaping Travel Behaviour
Exploring how AI technologies are transforming travel discovery, influencing brand visibility and shaping consumer decision-making.
This report by Tigerbond looks at how artificial intelligence is transforming the way consumers discover, research and book travel. As AI-powered search, recommendations and conversational assistants become more widely adopted, traditional routes to brand discovery are rapidly evolving. The report explores how large language models (LLMs) and generative search are influencing visibility, trust and decision-making across the travel sector.
Using data-led insights across hotels, airlines and travel operators, it highlights the growing disconnect between social share of voice and AI visibility, and what this means for brands competing for consumer attention. It also outlines practical considerations for travel companies looking to adapt and remain discoverable in an increasingly AI-driven landscape.
Highlights
84%
of travellers plan to travel the same or more in the next year
87%
of travel leaders expect AI assistants to be integrated by 2027
54%
of consumers remain concerned about the economic environment but still prioritise travel spending
60%
of consumers say the use of AI makes things faster and easier
Download the report here!
"AI is rapidly becoming the first point of contact between travellers and brands, fundamentally reshaping how visibility, trust and influence are built."
Joanne Spence
Co-founder, Tigerbond
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