Turn your team into your most powerful brand marketing channel. 

With tailored strategy, creative content inspiration, and live performance dashboards, we make it easy to get started. We help you craft an advocacy programme that is scalable and impactful: boosting visibility, enhancing company culture, and attracting top talent.

Strategy and Measurement That Drive Results

We start with a tailored strategy and planning workshop to define your objectives, audiences, and KPIs. This ensures your advocacy programme is built on a clear roadmap that aligns with brand values and business priorities.

Ongoing measurement, through advanced tracking dashboards, means you can monitor progress in real time, assess ROI, and adjust tactics for maximum impact.

Content That Converts and Ranks

Your people will create content that doesn’t just inspire, it performs. From engaging posts on LinkedIn to short-form videos on TikTok, we ensure every asset is optimised for reach, engagement, and discoverability.

Employee-generated content becomes a powerful SEO and GEO (Generative Engine Optimisation) tool, improving your Google rankings and feeding generative AI search engines with credible, authentic brand signals.

Culture, Motivation & Recruitment

Advocacy isn’t only about marketing; it’s about building an engaged workforce. We design systems, training programmes, and coaching sessions that keep employees motivated.

This fosters pride, strengthens internal culture, and turns your people into passionate brand ambassadors. As they share genuine experiences, your employer brand shines, attracting top talent and improving employee retention.

Effortless, High-Performing Content

Your team gains access to a continuous stream of content inspiration and best-practice templates designed for social-first performance.

We supply an evergreen content calendar and tailored brand guardrails, ensuring every post is authentic, on-brand, and ready to cut through on LinkedIn, Instagram, TikTok, and beyond. Every piece is optimised to engage audiences with credible, human-led storytelling.

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FAQs

What is employee advocacy in marketing?

Employee advocacy is when your team members use their own social channels, or specially-created social profiles, to share authentic stories about your business — from culture and values to insider tips and thought leadership. It builds visibility and trust in ways brand pages alone can’t achieve.

How does an employee advocacy programme help brand awareness?

Posts shared by employees reach wider and more engaged audiences than corporate channels. Research shows employee-generated content can earn up to 8x more engagement and is trusted more because it comes from real people, not a corporate logo. 

Do employees need to be influencers to take part?

No. The most powerful advocacy comes from authentic, everyday voices. We provide training and toolkits so anyone, from junior staff to senior leadership, can confidently share their perspective.  

What results can we expect from an advocacy programme?

Depending on the size of your team, clients typically see: 

  • Increases in overall reach and impressions: now more people are talking about your brand or product 

  • Higher engagement rates vs brand posts: people like to engage with other people 

  • Stronger employer brand and more inbound job applications: it allows potential employees to get a glimpse into what it’s like to work with you 

  • More authentic visibility with prospective customers and partners: both B2B and B2C customers like to see the people behind the brand 

How do you measure success in employee advocacy?

We provide a live dashboard showing number of active advocates, posts shared, engagement, reach, and top performing content. This gives you clear visibility of achievements and helps us to make informed decisions about how to optimise your brand’s employee advocacy programme.

Meet your communities, where they are in a way that they can relate to 

Contact us