Artificial Intelligence is no longer a distant technology. It’s here, and it’s already driving real world transformation across multiple sectors. The question is no longer should you adopt AI, it’s how.
While many marketers see the disruption driven by AI as a threat, at Tigerbond we see only opportunity. Opportunity to drive efficiencies for our clients but more than that, the opportunity to innovate.
Where to start?
The technology behind AI in marketing is advancing rapidly and new tools are appearing almost daily. AI noise and excitement is everywhere leaving businesses and brands confused about where best to start their journey.
Enthusiasm might be high but the real challenge lies in successful adoption and execution. Ambition must become action if AI is to drive competitive advantage.
As early adopters, our AI marketing team has been integrating the tech and tools into our day-to-day workstreams to understand where we can maximise the benefits both across our own team and ultimately, for our clients.
We’re already using AI in PR, automation, personalisation, data and insights, as well as for driving efficiency across our people and operations departments. But transparency and ethics matter. Through our own journey we are adopting and using AI responsibly, ethically, sustainably and securely to ensure we remain on track with our B Corp goals and guide our clients to do the right things and to do things right as we navigate this long and winding AI road.
AI in the real marketing world
AI in a creative world is no replacement for the human touch. Only those who don’t learn how to use the tools will be left behind. Those who choose to lean in will reap the rewards.
Where AI efficiency meets human creativity is where the real magic happens.
The advancement of AI may be rapid and exciting but as its potential continues to unfold, it’s become more important than ever to manage marketing and communications proactively and effectively. AI is feeding from websites. Websites are therefore the secret sauce in search, so the big and immediate opportunity lies in web content. It’s critical to be generous with news, continually creating fresh, meaningful and helpful web content.
AI has made content king again!
Helping clients
embrace an AI-driven
future
Humans are exceptional at context; AI isn’t and marketing rises and falls on context. Some AI tools are great for getting to the goal, but they don’t necessarily score. That’s where you need the human touch to make it all make sense. There’s no such thing as just sprinkling some AI on it.
As well as using generative AI to deliver more and better for our clients, we’re working with our client teams to help them build confidence in the adoption of AI to unlock new efficiencies, growth and competitive advantage, focussing on high impact, low effort solutions.
Our AI services
include:
- Intro to AI in Marketing – the right tools for the job
- AI Education, Training & Upskilling
- AI Strategy & Integration
- Using AI in PR
- AI Automation
- AI Predictive Analytics
- AI Personalisation
- AI Data & Insights
- AI Security & Risk Management
- AI Virtual Assistant Development
- Custom GPT Creation