While Specsavers has long maintained a reputation for great value, its style credentials have sometimes flown under the radar.
Yet the breadth of fashionable frames available at Specsavers is second to none. From on-trend value specs to collections from some of the world’s most renowned fashion houses, there truly is something for everyone.
Our job was to counter the mispconception that Specsavers is focussed only on value, especially as the glasses market continues to grow with new style-driven challenger brands disrupting the status quo.
In recent years we’ve worked with brand ambassadors/ influencers – from recruiting international pop icons to design their own ranges to home-grown superstars bringing specs to life on social – to showcase just how stylish Specsavers specs and sunnies are.
Working with these ambassadors and influencers, we’ve been able to align their personal style credentials with Specsavers and leverage their audiences to drive conversation and consideration around glasses and sunglasses and the positive impact they can have on a person’s sense of individual style.
We’ve coupled this approach to ambassadors and influencers with a passionate always-on press office, driven by customer-first content that showcases the latest in glasses style, maximises the brand’s inhouse team of specs specialists and brings their expertise to life.
Our press office and influencer approach was turbo-charged during the uncertainty of 2020, as budgets were paused yet share of voice was more important than ever. In fact, coverage hit an all-time high, as fashion media clamoured for style inspiration to help counter the negative news agenda.
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