We worked closely with Zidac Laboratories to define their brand proposition, target audiences and key business verticals. This was followed by the creation of a robust integrated strategy focused on SEO, Google PPC & Display ads, Consumer PR, Affiliate Marketing and Trade PR. The planned activity aimed to engage B2B and B2C prospects with tailored messaging from awareness through to conversion and loyalty.
Our integrated strategy was successful in driving brand traction within key trade and consumer publications, with over 71 pieces of coverage generated. Digital marketing activity has also generated strong commercial results, driving over 1 million impressions, more than 300 conversions and over 120 business leads in 6 months.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Awakening cost-savvy interiors fans to the joys of luxury bedlinen by making DUSK the brand of dreams.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.