We worked closely with the internal sales and marketing team at Bancon Homes to identify key goals and objectives for each development. From there, a lead generation strategy was created to allow Bancon Homes to reach relevant audiences with tailored messages at each stage of the decision-making process from research to reservation. The strategy includes advertising across a range of channels including paid search, display, remarketing, social and video advertising as well as search engine optimisation to maximise awareness and leads among a wide range of target audience segments.
Since taking over website management and digital marketing activity, we have generated a 42% increase in new users and site traffic has increased by 25%. Through on page development and optimisation and new content generation, user engagement has increased with page views increasing by 15%. The strategic focus on lead generation in the first three months under our management has resulted in leads increasing by 46% compared to the previous period.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Ambassador Living is an independent, Scottish homebuilder, with a rich heritage and a modern, people-centric approach to home building. They pride themselves in creating amazing spaces their customers love to call home.
An integrated approach to raising awareness and driving direct bookings for family-owned Apex Hotels.
The Apex Hotels website required to be modernised. We achieved this by including website personalisation enabling the brand to tailor their content to key personas – enhancing the customer journey from the outset.
Global eye care giant Bausch & Lomb enlisted the support of tigerbond in relaunching their Artelac eye drop product range to consumer audiences. tigerbond was tasked with developing and implementing an impactful multi-channel launch campaign to drive consumer awareness of Artelac, whilst positively disrupting the category and driving sales.