Vue offers the ultimate big screen experience through a combination of the very best in seat, screen and sound. The importance of sitting in unforgettable luxury was the focus of a major upgrade programme when four Vue sites premiered The Recliner. Our regional press team was tasked with creating buzz locally, unveiling Vue’s best-ever seat in the house.
We invited boyband Rak-Su to help us celebrate The Recliner launch in Watford. The band had a huge local following and member Myles Stephenson was participating in ITV’s I’m A Celebrity at the time…
As the band’s new single was on the horizon we event managed the UK premiere of their new music video with a screen full of their local fans enjoying a Q&A session from The Recliner.
We engineered a media partnership with the Watford Observer, to give tickets away to readers offering exclusive images and interviews. The result was high-impact local coverage across print and online delivering all of Vue’s key messages.
Meanwhile, Rak-Su and the band members hyped up their appearance by offering tickets on their own channels and posting live on the day, creating an event that crossed over multiple channels and target audiences.
To top it off, Vue welcomed Myles to the site upon his return from the jungle, hosting a private screening of Jumanji for his friends and family, his return to luxury further cementing the new premium look at Vue Watford.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Awakening cost-savvy interiors fans to the joys of luxury bedlinen by making DUSK the brand of dreams.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.