Rosie and Emma J attended a historic rugby league match as Hull KR defeated the Brisbane Broncos in the Robins’ biggest ever fixture. Because the game was held at their rival’s stadium, Specsavers launched a playful matchday activation to help fans feel at home—handing out red-tinted glasses to turn the stands from black to red. The activation supported Specsavers’ second year of sponsorship, with the team amplifying it locally and partnering with Gemma Oaten to bring it to life on social. Up the Robins!
