Last week, our co-founder Joanne Spence travelled to Tokyo for Worldwide Partners’ global marketing summit, COLAB. Tokyo is renowned for its ancient traditions and futuristic technological prowess – the perfect habitat for a tiger!

Joanne joined our partners from top independent agencies around the world for a week of connection, creativity and big ideas, exploring how collaboration transcends borders. Around 50 representatives from agencies across 18 different countries gathered to share their wisdom.

The trip cemented the importance of creating work that connects and resonates globally whilst staying deeply rooted in local insights and communities. In the words of keynote speaker, Chief Creative Officer of Wieden+Kennedy, Vivian Yong – “Globally Famous, Locally Loved.” A mantra we live and breathe!

The power of community drives our agency every day and building connections with best-in-class peers through Worldwide Partners unlocks the potential even further.

Huge thanks to John Harris, Eve Riley, and Angie Pascale for creating a summit to remember.