Tigerbond has announced a new senior hire for its London HQ with the appointment of Jodie O’Brien as its new Brand Strategy Director.
A key leadership position, Jodie will help drive forward the next chapter as the agency continues to strengthen its position at the intersection of community-driven marketing and Generative Engine
Optimisation.
In the newly created role, O’Brien will lead the development of Tigerbond’s overarching strategic vision as visibility experts across PR, SEO, GEO, Content, Social, and AI. Her leadership will ensure the agency remains future-fit and competitive while staying true to Tigerbond’s core belief in the power of community and building connections with audiences online and IRL.
With extensive experience in digital brand strategy, Jodie has led high-performing teams across both agency and in-house roles at MediaVision and Blue Array. Her work spans SEO, GEO, digital PR and
content strategy - bringing together data, creativity, and emerging technologies to drive measurable impact in the world of AI and LLMs.
Jodie O’Brien said: “We are currently at an exciting intersection between brand discoverability and
technology, and this couldn’t be a more fitting time to join the Tigerbond team. As AI plays a bigger part in
how people find and interact with brands, Tigerbond is in the perfect position to expand into this area and
demonstrate meaningful brand sentiment across every channel for their impressive client roster.”
Tigerbond’s CEO, Laurna Woods, said: “Jodie’s expertise combining brand strategy and search perfectly complements our existing offering and the direction we’re heading in as an agency. She’s a champion for innovation and embracing emerging technologies and I’ve no doubt her experience and insights will make
an immediate impact with our clients and team.”
