Tigerbond, the specialist PR, social and digital agency that unlocks the power of community, has announced an exclusive partnership with HIT Scotland for 2026 to deliver a 12-month marketing strategy for the charitable organisation.
This collaboration comes at a pivotal moment for HIT Scotland as it rolls out its Executive and Leadership Programme, an ambitious initiative designed to accelerate leadership capability, drive innovation and ensure current and future industry leaders are able to compete confidently on the global stage. As the organisation expands its reach and influence, HIT Scotland recognised the need for a strong, authentic voice of the industry to amplify its message and maximise its impact.
Tigerbond’s extensive hospitality expertise, diverse client portfolio, and long-standing experience with leading hotels, venues, tourism brands and industry bodies makes the agency perfectly positioned to support HIT Scotland’s ambitions.
From brand storytelling and strategic communications to social content, brand development, and integrated campaigns, Tigerbond will bring fresh energy and sector insight to ensure the programme resonates throughout the industry.
Joanne Spence, Managing Director and Co-Founder at Tigerbond, said: “HIT Scotland plays a crucial role in developing the leaders who will shape the future of the industry, one we are proud to have been a part of for decades now, representing some of the biggest brands in the sector.
“We are thrilled to partner exclusively with HIT Scotland throughout 2026 to help elevate its invaluable work, particularly as the team launches the Executive and Leadership Programme, which responds directly to the needs of the industry on the ground.
“With our experience in hospitality and our belief in the power of the people and the communities who drive the sector, we are perfectly placed to showcase the programmes, strengthen the brand and ensure the look and feel of the organisation resonates across all touchpoints.”
David Cochrane, Chief Executive of HIT Scotland, added: “Partnering with Tigerbond ensures we have a true voice of the industry behind us, one that intuitively understands our values, our community, and the scale of the impact we aim to achieve. Their expertise and passion make them the ideal partner to help us communicate our mission across the whole of the industry.
“2026 is a landmark year for HIT Scotland. Central to our vision is the HIT Scholarship programme, which continues to provide life-changing opportunities for our industry’s emerging talent. With Tigerbond’s support, we can better showcase the diverse range of scholarship activities we offer, from hands-on craft skills workshops and industry immersion days to our high-level management masterclasses.
“The continued rollout of our new Executive and Leadership Programmes is also a significant focus for 2026, specifically designed to inspire excellence and empower leaders across the sector. We are thrilled to have Tigerbond on board to help us drive these initiatives forward and share our story as we push to offer and do the very best for our industry.”
As part of the agreement, Tigerbond will lead PR strategy, brand positioning, integrated marketing campaigns, brand development and ongoing communications support throughout 2026, helping bring HIT Scotland’s vision, programmes and refreshed digital presence to life for audiences across the hospitality landscape.
For more information, contact:
Hazel Brynes
07740 771 108
hazel.brynes@tigerbond.com
HITScotland@tigerbond.com
