To support the national rollout of Vue’s state of the art EPIC screens, we partnered with film influencers Pulp Kitchen to deliver a bold, multi-channel campaign spanning social content, podcast integration and a standout experiential activation at Vue West End.
The event welcomed over 200 cinema lovers for an exclusive preview screening of Project Hail Mary, featuring an introduction from the Pulp Kitchen duo, interactive quizzes, prizes, and a truly out of this world atmosphere to celebrate the launch of the new EPIC screen experience.
A high impact launch that combined entertainment, talent and audience engagement to put Vue’s latest innovation firmly in the spotlight.
