Excited by the brief we hit the ground running: carrying out in-depth research on the parent brand and new product alongside extensive competitor and market analysis to identify potential gaps in the market. From there, core target audiences were defined and personas created. This process helped to ensure the new brand identity spoke clearly to, and resonated with potential customers.
The output of this research included the identification of three potential brand concepts, each exploring key areas where the new product could be positioned upon launch. The concepts explored the core values, truths, promise and USP for the new product along with the personality and tone of voice. Visual portrayal of the brand was represented throughout the concepts in the form of colour pallet, typography, graphic and image mood boards.
The finalised brand identity for the new product references the parent brand of Summit Veterinary Pharmaceuticals while maintaining its own presence as a standalone product. This has been achieved through clever use of colour and font. The base colour pallet for the product remained consistent with the parent brand however, supplementary tones were added to support the individual identity of the product. Also, while the chosen font for the product differs from the parent brand, this font is selected from the font family of the parent brand to allow for differentiation while maintaining identifiable ties.
To ensure the newly created brand an added layer of consumer trust we designed a bespoke, supporting element based on psychological trust factors. This element took the form of a stamp and was applied to product packaging as a visual representation of trust – cementing added confidence that Summit Veterinary Pharmaceuticals have in their product, and an assurance quality.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Ambassador Living is an independent, Scottish homebuilder, with a rich heritage and a modern, people-centric approach to home building. They pride themselves in creating amazing spaces their customers love to call home.
Scottish craft beer company Bungo Brew Co. engaged tigerbond to develop their visual branding. Offering a modern twist on classic beers, they wanted a brand identity that reflected their thoughtful flavour combinations while representing their Scottish heritage and community ethos.
Carecor is a workforce innovator that provides a broad range of employment solutions and staffing services to Canada's healthcare sector. Carecor approached us as their brand presence no longer reflected the core values of the business or successfully communicated their employer value proposition statement. They were in need of a brand identity refresh.
OneBus – which represents 18 Greater Manchester bus operators, including Stagecoach and First Group - required a new visual brand identity and website design to represent their partnership with passengers and bus operators.