Lockdown learning was difficult for parents, teachers and children. However, online maths programme, Smartick, could help to take the challenges of home schooling away. While the platform was well-known across the continent and the US, brand awareness in the UK was low. Our challenge was to spread the word and convert parents to subscribe.
We created the world of maths content hub to elevate Smartick’s profile in the media. Trial subscriptions were offered to key journalists and inspiring press releases, features and e-alerts were crafted highlighting the importance of maths. Content was king.
As schools reopened and conversations moved on, we needed to generate our own news headlines. We took the nation’s pulse with a bespoke survey of parents and children.
Our insight explored how the pandemic had impacted education, as well as revealing quirky facts about our love of maths, and uncovering an overwhelming love for the number seven.
The research gave us the angles we needed to grab attention in national, trade and children’s media. It was important our coverage was far reaching given our audience was now back on the move, out of home.
To stretch this further we launched a radio campaign to target parents on the school run. Interviews with Smartick’s spokesperson were well-received on local radio stations across the country to further build brand awareness in the UK.
With companion animal purchases booming over lockdown, our integrated digital, social and PR strategy delivered more eyes on screens for Bob Martin.
Awakening cost-savvy interiors fans to the joys of luxury bedlinen by making DUSK the brand of dreams.
Positioning Epimax emollient as a bathroom cupboard staple and handbag essential to combat symptoms of eczema, psoriasis and dry skin.
Devising a seriously strong PR campaign to ignite trade and consumer interest in the launch of new XXX Softmints.
Driving awareness for the launch of River Cottage Kombucha by Equinox through a dedicated trade and consumer PR and influencer gifting campaign, focused on sustainability, health and wellbeing.
By continuing to use this website you are agreeing to our Privacy Policy.
CloseBy continuing to use this website you are agreeing to our Privacy Policy.
Close