On the first anniversary of its inception, integrated marketing agency tigerbond has announced the creation of a dedicated new sustainability arm.
The London-headquartered operation, which has offices in Manchester, Leeds, Glasgow, Falkirk and Belfast, has also pledged its commitment to achieve B Corp certification as it accelerates its own sustainability journey.
The new division, named tigerB, commits to being a force for good driven by a passion to protect the planet. This, combined with tigerbond’s extensive expertise in sustainability and ED&I communications and marketing, will help businesses and organisations of all sizes to formulate authentic content strategies that focus on action and impact.
Laurna Woods, CEO of tigerbond, said: “Launching tigerB on our first anniversary alongside our pledge to embark on our own B Corp journey is a major step forward in fulfilling our promises to our people and now to the planet. It’s an area where our experience and track record has grown exponentially, with more and more clients seeking our support, so it makes sense to consolidate and supercharge our offering.
“Business and industry are all at varying stages in their sustainability transition, but the one thing that is consistent is a growing shared vision to protect the planet. Authenticity is critical – there’s no room for greenwashing – so the tigerB approach is evidence-led to demonstrate tangible and meaningful impact.
“It’s important that we lead by example so the launch of tigerB and our B Corp commitment is the real action we’re taking and will hold us accountable as we do our bit for people and the planet.”
tigerB key services include sustainability auditing, sustainability strategy, sustainability marketing, sustainability web and systems, sustainability communications and social media, equity, diversity and inclusion strategy and implementation, stakeholder mapping and engagement, and community engagement.
The tigerB team of reputation management specialists will help organisations across a diverse range of industry sectors build an authoritative and responsible position that reflects values and impact. Knowledge and expertise spans retail, waste management, manufacturing, property & construction, hospitality & leisure, food & drink, healthcare, professional services, education, resource productivity, entertainment, health and fitness, kids and parenting.